Welcoming guests. Strengthening our destination.
In early March 2026, the Clarion Pointe Cherokee officially opened following the successful completion of a comprehensive Property Improvement Plan (PIP). This transformation reflects a renewed commitment to quality, comfort, and the overall guest experience—positioning the property as a refreshed and reliable lodging option in Cherokee, North Carolina.
The hotel is proudly owned by the Eastern Band of Cherokee Indians (EBCI) and operated by Kituwah LLC, ensuring that this asset directly supports the Tribe’s long-term economic goals. Through thoughtful investment and operational oversight, Clarion Pointe stands as a strong example of how tribal assets can be leveraged to create sustainable revenue and opportunity.
As tourism continues to be a key driver of the local economy, Clarion Pointe plays an important role in welcoming visitors to the region. Its updated accommodations provide travelers with a comfortable place to stay while they explore the Great Smoky Mountains, Harrah’s Cherokee, and the cultural experiences that make our community unique.
By enhancing the quality of lodging available in Cherokee, this property helps strengthen our overall tourism offering—encouraging longer stays, repeat visits, and a deeper connection to our homeland.
Every guest who stays with us contributes to a larger purpose: supporting our community, our economy, and our future.
Hospitality becomes sovereignty when every stay supports our people.